Amber Mac started her career in San Francisco and Boston during the dot-com boom in the late 1990s. As a strategist for Razorfish and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches.

Amber left the start-up world to join Microsoft to build one of the first female-focused lifestyle portals. In 2006, with her brother, she started her own digital agency. The company’s first client was world-renowned business coach, Tony Robbins. 

In 2010, she wrote the national bestselling business book Power Friending (Portfolio: New York).  In 2016, she co-wrote an Internet safety book called Outsmarting Your Kids Online. Amber has keynoted more than 300 events around the world.  Topics include business innovation, Internet of things, online safety, and what it takes for companies to adapt and grow.

She is a regular host and expert for Fast Company, CNN, Bloomberg TV, CBS, BNN, The Marilyn Denis Show, and Sirius Radio.  As a child, Amber attended a two-room country schoolhouse on PEI and shared a party telephone line with neighbouring houses. She is now recognized internationally as an innovation and technology leader.

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