Jennifer Singh is a former TV reporter turned PR strategist, media coach and entrepreneur. She has more than 15 years of experience working in the Canadian media industry as a producer, writer, and reporter for CTV, Global, CP24 and the CBC.
Early in her career it became apparent to Jennifer that diversity was lacking in mainstream media. There was a disproportionate number of males to females being interviewed for their expertise. This imbalance and her passion for giving voice to the voiceless sparked the birth of her PR company She’s Newsworthy Media in 2015.
Jennifer works exclusively with women entrepreneurs and small business owners and helps her clients get media exposure for their products and services. Her industry expertise paired with her formula for pitching helps her clients become go-to experts the media can rely on. Her clients have appeared on The Social, Your Morning, Metro Morning, Here and Now, Global News Toronto, CTV News Channel and CP24 Breakfast Weekend.
Jennifer believes that being newsworthy is not just about making headlines, it’s about telling your brand story in a way that deeply connects with viewers, listeners and readers.