Campaign Spotlight: International Women’s Day
Campaign Spotlight | March 1, 2017
Lean In Canada is launching a campaign on March 8, 2017 for International Women’s Day! Read more to find out how you can contribute to the cause…
Who is running this International Women’s Day campaign?
My name is Diane Lehman. I’ve spent the past 7 years working in innovation and brand strategy. I help companies develop new products and services to create better experiences for their customers.
I joined the Lean In Canada team recently as the head of Marketing Campaigns. I’m passionate about the organization and about finding ways to get others involved. Beyond the fantastic events that Lean In Canada hosts, we’re hoping to raise awareness through campaigns that demonstrate the true sense of community that exists within the organization.
What does ‘Leaning In’ mean to you?
A group of my girlfriends got me involved with Lean In Canada and all of them work in finance – which is still a very male-dominated industry. We regularly have conversations about this and I’m always interested in hearing about the issues they face in the workplace.
On the other hand, I work in an industry that tends to be more female-oriented.That can come with its own set of challenges. One thing that attracted me to Lean In Canada is that the philosophy is very focused on supporting other women and lifting them up. I realize that there is a competitive nature to all areas of business, but it is such a positive force when women work together toward a common goal as opposed to competing against each other. I want to be an advocate for that.
With International Women’s Day coming up, what kind of campaign will we see from Lean In Canada?
This International Women’s Day, we want to learn more about why our members Lean In. Women who are passionate about the organization usually have a unique point of view or story that has led them to get involved. We want to hear more about these stories!
Leveraging social media channels and using the hashtags #WhyILeanIn and #IWD2017, we’re asking members to share their points of view and personal journeys on March 8th. We encourage women all over the country to get involved.
How can Lean In Canada members express support for International Women’s Day?
Join in the conversation! There is such power in numbers. I think women really connect when they share stories that others can relate to, especially those stories that we may feel embarrassed or apprehensive about sharing. There are usually a ton of other women who have been in a similar situation, so raising awareness and making other women feel like they are in good company is extremely powerful.
