How To Build a Strong Personal Brand - Lean in Canada

Your brand precedes you. That could not be more true than today. If someone is looking to hire you, work with you or meet with you for a coffee, they’re bound to search for you on Google, Twitter or LinkedIn, or all of the above. Research shows that 63% of recruiters check social media sites to find out more about potential employees (Globe and Mail). If you don’t take charge of your online brand, the search engines will do that for you!

Whether you’re a budding entrepreneur or full-time professional, building a personal brand is key to positioning yourself as a subject matter expert in your space.

Join us as social media strategist and personal branding expert Lina Duque, MBA shares tips and tactics to help you craft and manage a strong and authentic personal brand.

Lina coaches C-suite executives and entrepreneurs on developing online presence and thought leadership. Her work has appeared in the likes of Forbes and the Globe and Mail. Lina has presented at various organizations, including the University of Toronto, York University, International Association of Business Communicators, and Industrial and Commercial Bank of China, the world’s largest bank. She’s a frequent contributor to the Huffington Post.

Read Lina’s own lean in story on how she juggled full-time work, school and motherhood, as featured on

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