Shelli Baltman is the President and Founder of The Idea Suite, a Toronto based boutique Innovation Agency. She started her career as a management consultant with Mercer Management Consulting in Toronto and then joined McKinsey & Co. in London, UK after completing her MBA at INSEAD in Fontainebleau, France.

In 2002, she joined ?What If!, the world’s largest independent Innovation Agency in London, as an Inventor. She then started and built their Customer Experience Innovation practice into a $4 million business before being promoted to Managing Director in 2007.

Moving home to Toronto in 2010, she founded & built Hotspex Innovation and turned it into a multi-million dollar business delivering over 100 innovation projects for clients as diverse as Loblaws, Nestle, Mars, Catelli, RBC, Clover Leaf, and Constellation Brands. With The Idea Suite, she’s worked with clients building global brands and launching new products.

She’s a prolific speaker on the topics of insights & innovation, and you can find her thought leadership alongside Fiona Stevenson in Strategy Daily. Shelli is devoted to her family. She has a 2 year old son, a Labradoodle named Doctor, is a passionate downhill skier and a fan of the performing arts.

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